Retreat, relaxation, and romance — these are the three R’s that mean the most to couples when looking for hotels for their getaways and honeymoons. With all of the attractive hotel options out there, why should a romantic couple choose your hotel for their vacation or special day?
In this article, we’ll discuss a couple of ways to create a romantic hotel experience that’ll help you attract couples and boost your hotel revenue.
1. Make the most of what you already have
Does your hotel have a spa? How about an in-house restaurant? What attractive amenities do you offer? Do you have picturesque hotel grounds they can explore or use as photo backdrops?
Check your existing amenities and offers and find ways to associate them with events like anniversaries, couples’ getaways, and honeymoons. For instance, you can advertise romantic experiences like “an intimate dinner for two” or “relaxing spa treatments for couples” and include them in your package.
2. Provide intimate and romantic dining experiences
Whether it’s a private dinner in your in-house restaurant or a luxury room service, an intimate meal is often at the heart of a romantic getaway. Most couples prefer to eat elsewhere, so find a way to make your hotel restaurant the most attractive option in town.
You may offer them the option to have a private candlelit dinner beside your pool or dine in a tucked-away area of your hotel grounds. If you’re located on a beach or woodlands, you can use your scenic destination to your advantage and offer dinner with a view.
Lastly, you may also offer them a personal dining experience on their bedroom balcony. Set the mood by decorating their table with flowers, candles, lanterns, or string lights.
3. Take advantage of holidays like Valentine’s Day
Valentine’s Day is the perfect excuse for hotels to level up their romance game, so make sure to keep up and think outside the box. Aside from couple packages and other sweet treats, you may host a special event to encourage guests to stay. These include having a wine-tasting dinner, screening a romantic movie in your restaurant, or inviting musicians to perform soothing love songs live.
4. Decorate the guest room with a romantic flair
A classic yet inexpensive move!
As soon as your guest informs you that they’ll be staying for their honeymoon, anniversary, or couples getaway, offer to sprinkle a dash of romance into the guestroom. You may scatter rose petals on the floor leading to the bed, arrange them in a heart shape, or spell out your guests’ initials. Adding fresh flower bouquets is another simple yet effective way to give a room an extra hint of romance.
Other hotels also go the extra mile by making “towel swans” and putting some scented candles on the nightstand.
5. Sweeten the deal with treats upon arrival
Leave some sweet treats or celebratory gifts in the guest room. These include a box of chocolates, a platter of choco-dipped strawberries, and a bottle of sparkling wine or champagne. Even offering a nice glass of cocktail upon arrival can put a couple’s getaway off to a great start.
As far as hotel revenue management is concerned, such added perks can come at a low cost for you but might be the extra push to get people booking rooms. It’s one of the simplest ways to be remembered and listed as a reference by satisfied guests.
6. Highlight couple-friendly rooms on your website
Let’s be honest — not all rooms are the same. There are rooms located in a more secluded part of your hotel, away from family rooms. Others are situated on top floors, giving scenic views from a higher vantage point. Some rooms have bigger bathtubs too.
Such rooms are ideal for romantic getaways — something your hotel revenue managers and marketers should be focusing on when marketing for couples.
7. Offer a dedicated package for couples
Entice your romance-seeking guests with indulgent packages catered to them. In addition to the hotel room per se, you may bundle other perks and romantic experiences with the rate. You may take inspiration from the following inclusions:
- Candle-lit four-course dinner
- Chocolate-covered strawberries delivered to the suite
- Rose petal turndown service
- Horse-drawn carriage or horseback riding experiences
- Sunset dinners
- Complimentary bottle of wine or champagne
- Late check-out
- Bouquet of flowers upon arrival
- Breakfast in bed
- Exclusive access to your city’s prime attractions
8. Offer babysitting and kid-friendly activities
Not all couples travel with just the two of them. Other couples bring their kids along, and one of the best gifts they can receive is the chance to have their much-needed “alone time”.
If your guests are parents travelling with kids, you may offer them complimentary babysitting for the evening so they can enjoy a quiet meal or spa break together. You may also offer kid-approved activities, like workshops, to keep them entertained while their parents are out.
9. Use the right language
Woo your guests with the right choice of words in the copy. Use words and phrases that describe the experience you’re trying to create. These include romance, relaxation, intimacy, cosy, indulgence, seclusion, and passion.
If words aren’t enough to draw them in, post high-quality images that suggest romantic experiences. Take photos of a cozy, romantic bedroom decorated with flowers and candles, a luxurious spa, well-manicured gardens, and intimate dinner settings.
Author Bio: Carmina Natividad is a passionate travel blogger who dreams of managing her very own hotel. This free-spirited damsel loves to share her insights about travel, lifestyle, personal finance, and business. To know more about hotels and hotel management, you may visit Rate Wise.