Every business around us relies on equipment or machinery that completes their work operation. We might not realise or notice it immediately, but some things do the essential work behind the curtains for every business. One of which is steam boilers.
Steam boilers are one of the machinery that almost all industries use. From leisure to production businesses, steam boilers do crucial tasks that we benefit from unconsciously. Even though boilers are vital in nearly every field, it’s hard to market a piece of technical machinery like them.
Today, many steam boiler companies compete in marketing their products and services. Despite being a technical and challenging product to sell, many boiler manufacturers and companies strive to build a reputation digitally. After all, being online today has become a powerful and pivotal characteristic that could affect a business’s success.
With that, marketing your steam boiler strategically and wisely is essential today. If you’re wondering how to advertise technical companies in this modern age, this post is for you. Here are five points to highlight when marketing a steam boiler company.
1 – Improve and develop your business’s website.
Today, aesthetics and presentation are a deal-breaker for many clients and customers. A poor website design and navigation could leave the impression that your business has a low-budget and unqualified team. Even though your website design does not define the value and quality of your business performance, people’s perception of it does.
And so, working on your business’s website is a must. If you’re still using the same design ten years ago or don’t have one, this is your sign to work on it. It’s no news how designing and maintaining a website can be challenging. That’s why if you don’t have the time and talent to work on it, I suggest hiring or working with a digital marketing company that can do the work for you.
However, if you have the time and resources to learn, develop, and maintain one, I suggest looking at a big brand’s website design. Doing so will help you create ideas you can apply to your business’ website.
2 – Provide a short but detailed description of your products and services.
Most people don’t have the time to read a long, technical description of a product or service. Even though much information is accessible and dispensible on the internet, people’s attention spans quickly decline, especially when they’re not interested in the topic.
It’s easy to provide a thorough introduction and description of your products and services. The hard part is, rewriting and reducing it to shorter sentences and paragraphs that people could read easily. So before you publish and upload your novel-like product descriptions, make sure that you have read, edited, and shortened them for the better.
Doing this will help you attract the attention of potential clients. Aside from that, this could also likely educate and raise people’s awareness about steam boilers without breaking a sweat.
3 – Expand your network and reach by building a presence on social media pages.
Scrolling through a social media platform has become a part of almost everyone’s lives today. Without doing so, people feel behind and outdated on the latest news and happenings in other people’s lives. The same goes for businesses. No social media presence means no potential client interaction for the day.
Honestly, not many know and understand how steam boilers work. Most people have left behind the knowledge and information they have about boilers in school. Unless you own and use one, it’s hard to recognise and tell the importance of boilers.
The first step to driving customers to purchase your product or service is to educate them about it. Since many people need to refresh their information about boilers, it would be helpful to you and your clients to build your social media presence. With this, you can reach a broader audience that might just be interested in your boilers.
4 – Highlight the clients who purchased and are using your steam boilers and other services.
Networking is a vital aspect of many businesses’ success and reputation. Have you experienced looking through a new business website or social media account and noticed that they’ve worked with a big brand before? If so, do you think that helped to build trust and confidence that the business is reliable?
If your answer is yes, that is because networking affects your decision. If you’ve worked with big brands before, highlight them in your marketing, so people will know that big brands trust you. But of course, it’s better if you could inform your clients about this beforehand.
It’s a courtesy to ask and inform previous clients you’ve worked with because they have the right to reject or allow their names to be plastered on other brands’ websites. Also, don’t overuse and abuse this point. Overusing and continuously mentioning other brands will make you look unprofessional. Instead, keep a place on your website about the brands using your boiler or availed of your services so that people can check them out voluntarily.
5 – Be persistent and professional with your customer service consistently.
Lastly, be persistent and professional with your customer service consistently. One key ingredient that keeps online businesses alive in today’s competitive business market is customer service. Without reliable, professional, and consistent customer service, you’ll lose your potential clients before you have them.
Remember, steam boilers are technical products that you’re selling. Not everyone who’ll inquire is knowledgeable and familiar with them. Some could ask thousands of questions because it’s their first time buying a boiler. Others could even go back and forth on asking you the same questions they’ve already asked you because they’re having a hard time digesting the technical details.
It’s critical to be patient with your clients. After all, steam boilers are not easy to understand, especially if it’s your first time getting to know them.
By starting with these five tips, you’ll have a good headstart in your digital marketing journey.
I hope my five tips will be helpful to your steam boiler company. When you don’t know where and how to start, try following one of these tips and see how it will change your company’s digital performance. Best of luck to your steam boiler company!
About the author:
Bianca Banda is a writer for Trilogy Boilers Australia, a veteran specialising in boiler and burner installations, servicing, engineering, and industrial gas plumbing.